Does sustainability mean anything in a business context, or is it just another overused catchword like prefixing all pronouncements with ‘Green’? Our technical culture enables us to borrow from other times and places. This is often couched in weasel words; instead we should say what we mean and hold business and the state to the same benchmark. When we pollute:
- build on food-growing land and move food away from where we live
- burn fossil fuel or ‘rubbish’ and put carbon and toxins into the atmosphere
- send stormwater to the sea where it causes algal blooms
and then allow these actions to be green-washed, these affronts become someone else’s problem; now and into the future. Conventional economics relies on this by treating impacts beyond the here-and-now as externalities – usually hard to price items not included in the bottom line, like a life-supporting atmosphere. Valuing nature has a downside too, in that economists view ‘value’ as tradeable (a future post will look at a viable alternative – giving nature Personhood). This all seems a long way from landscape but …
we live on a finite planet – throwing things away is an oxymoron. Where is this ‘away’ anyway? This is what ‘away’ usually looks like:
To do more than just survive, humanity has to start living again on the land, becoming Local (from old French – ‘relating to a place’), even native to where we are, and growing into our neighborhoods. Smartphones, jet-travel and credit are useful things but they lead to a loss of living here and now, and experiencing life as the natural species we are.
Posted by Nigel, Growplan (2017)